The Story behind DiGA’s Logo(s)

By Jessie Pons

“Logo: A design or a symbol displayed on a company’s products, vehicles, signs, etc. that expresses the company’s character and purpose and makes it easy for customers to recognize and remember the company” (Cambridge Dictionary)

DiGA is not a company, but the team devoted some time to design an image that would best represent the project. We opted for an outline depiction of a Buddhist story carved on at least four reliefs from the Buddhist site of Chatpat (DMC-557, DMC-655, DM-747, DMC-762) preserved in the Dir Museum Chakdara: the taming of the elephant.

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